If you wanna take your online business to the next level, or any business for that matter, it’s important that you think about – and plan in great detail – your branding. What do I mean? I mean doing what the “big-guys do.”
If you’re thinking “I’m not a big guy,” that’s just plain wrong. Every business needs a brand; an image that’s going to resonate with people in a way that makes them raving fans.
Have you thought about your brand? If not, you wouldn’t be alone. Many small businesses, especially the ones just getting started, are worried about other things and branding seems to take a back seat. Even though branding could be considered a part of marketing, many times business owners think of marketing as advertising only and don’t take into account the positive effects that a good branding message can have on the bottom line.
If you’re just getting starting with your new online business, you might be not treating your online marketing business like a business. Maybe you are treating it more like a hobby or maybe you’re just dabbling.
Dabbling in your business is not a good thing. It means you’re not all-in. Do you think that if you just dabble in your business a little bit you’re going to make enough money to quit your job and fire your boss? The answer is no. Sure, you might bring in a few dollars here and there, but if you’re reading this, I know you want “life-changing” income. You want to quit your job. You want to live the entrepreneur dream.
If you want that lifestyle you need to be “all-in” with your business and that includes the important step of branding it. In this post you’re going to learn how to do it effectively.
Why Is Building Your Small Business Brand So Important?
Here is why you need to brand your business. First, it’s an extremely important part of treating your business like a business.
You want to connect with the right type of people. And in order to do that you need to portray an image that’s going to get them to connect with you and become raving fans of your business.
That’s what you’re after – raving fans that know, like and trust you. Rabid fans that will promote you by word of mouth and will recommend you to other people because they think you are so great. That’s what you really need to have in business, and that’s what you can achieve with good branding.
Let me give you a couple of examples of businesses that have done well with branding.
Let’s start with the Walt Disney Company. I’m a big fan of Walt Disney World and their other amusement parks plus Disney movies.
Their brand is quality, attention to detail, and a luxury vacation experience that’s expensive for which people will pay dearly; and pay they do.
They’re one of the most expensive amusement parks in the U.S. Why can they charge more than others? Because their brand is all about giving a quality experience, attention to detail, cutting edge technology in the parks and an experience that’s worth the extra money. Disney’s amusement park brand is different than all the others and they do it really, really well.
Another part of their brand is magic. When you go to Walt Disney World it’s called the Magic Kingdom or when you watch a movie it’s all about magical experiences. That’s another part of their brand that really works because their main audience is children. They know their audience and give them what they want.
Another great example is Apple. Since it’s founding, Apple has always been on the cutting edge of new technology. Think IPod. This is their brand. When you think Apple, you think new technology. Perhaps that’s why Apple’s sales have reportedly been down as of this writing. They haven’t come out with anything new or groundbreaking. Just small inhancements to products they already sell.
Why are people willing to pay more for for Apple products. It’s their branding of “better than the others.” Indeed those ‘others” may object to this, but this fact is what Apple touts, and therefore, it’s their brand. Whether it’s true or not is an entirely different point.
What Is Your Brand
So here’s the question… “What is your brand?” Do you know it? Do you know who your ideal customer is? That’s what you have to ask yourself. It’s something you’ve got to figure out based on your own business and where you want it to go.
For instance, do you want to target newbies, people that are just getting into online marketing? Do you want to target people that have been struggling for years and haven’t been able to make it? What about housewives that just want to make some extra money for their families? How about professional, suite and tie business men that make a lot of money but hate their corporate, cubicle lifestyles.
Each type of target requires a different message – different branding and the bottom line is you need to figure out what your brand is going to be and purposely plan your marketing based on that brand.
So here’s how to create a brand for yourself?
Creating A Brand
Although creating a brand can be an art, there are several steps you can take that will help solidify your business in your customer’s mind.
- Create A Logo For Your Business: Your logo is one of the first things that people will see and the thing they’ll remember. When people see your logo around the internet and they recognize it, they’ll automatically know like and trust what they are seeing. That logo just might get them to actually click a link they might see later. If you don’t know how to create a logo, you can get one created on FIVERR or UPWORK. You’ll find many graphic designers that will design really nice looking logo for not much money.
- Use A Consistent Color Scheme: Ideally, your logo color scheme should carry over to the rest of your business, from business correspondence to your website. Anything you release to the world should have the same color scheme.
- Use Consistent Fonts And Overall Design: The same thing applies here that applied to the color scheme above. You want a consistent look through all your customer correspondence. Enough said.
- Communicate Your Personality: This is a big one. Your personality is your brand and I highly recommend that you be the face of the brand and use your personality to enhance it. Russell Brunson calls this the “attractive character.” It’s so important to have an attractive character in your business. Now I’m not necessarily talking about looks, although that could be a part of it. What I mean is a character that’s appealing – not necessarily in looks but in a personality that draws people in. Think about the gecko from Geico Insurance. Think about Ronald McDonald, the clown from McDonald’s. A lot of successful businesses have attractive characters and yours should have one too. Everybody has their own personality and everybody’s personality plays into the brand. You are your brand and since no one else can be you, you’re unique qualities are your brand. This concept can take your business to the next level so I urge you to implement this concept. Hopefully you’re unique qualities are the attractive character and will carry your business forward.
So think about your brand and think about how you’re going to create it. Always be consistent with your brand and always use your personality to enhance it.
These online business building tips are extremely important, so don’t take them lightly and brush them off. A business is more than things haphazardly put together. It takes thought and planning, but once it’s decided, you can move on more quickly with growing it.
I hope this information has helped you and I hope you can really use it to take your business to the next level.
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