I recently found this story about trust and wanted to share it with my readers here.
Reprinted from Quora.com
Author: Evan Asano, Founder and CEO of Mediakix:
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I sell for a living. A better way to describe that is to say: I get people to trust me for a living.
Regardless of industry, sales is about approaching complete strangers and, shortly after meeting them, asking them for money. There may be not better test of whether people trust you. Sales skills are people skills. After more than 10 years of sales, I had an experience that I never dreamed of could happen when I started working in sales.
I started a routine sales call with a potential client (whom I reached out to with a cold email just the week before). He was head of marketing at a hot consumer startup. After the routine pleasantries, he announced that he talked to dozens of marketing companies, and they had passed on them since the internal marketing team were doing a great job growing the brand. He said he didn’t really think that we had much unique to offer and that it was pretty unlikely they would try us out, but he’d give us a few minutes of time. It’s not uncommon for sales calls to start out with a healthy degree of skepticism, but what happened next is uncommon.
